http://www.danwei.org/featured_video/hooters-beijing.phpp

Strazzeri, Irene. "The clash of rights: Sexual violence and ethnic prejudices." US-China Law Review 6.12 (2009): 39-44. Academic Search Complete. EBSCO. Web. 7 Nov. 2010.

Shiao-Yun, Chiang. "Interformative meaning of signs: brand naming and globalization in China." Social Semiotics 19.3 (2009): 329-344. Academic Search Complete. EBSCO. Web. 7 Nov. 2010.

http://www.americans-world.org/digest/global_issues/globalization/culture.cfm

There have been reported patterns of sexual violence against women and children in China. The media is shown to have high risk factors for various types of sexual violence and discusses community knowledge and perceptions of these violent acts. There are critically  three major problems of sexual violence research in China. First, the diversity of findings and study methods reported by surveys and criminal reports reflects the problems in obtaining accurate figures on the scope of the problem. Second, precautions must be taken in reading studies on Chinese culture-specific risk factors for domestic violence. Third, the study of culture-specific factors should not focus solely on cultural factors in a vacuum but rather, should examine traditional culture in the context of modern societies and consensus international standards of human rights. In the article, The clash of right: Sexual violence and ethnic prejudices it states the scenario can lead to many problems including legal problems, protection of personal freedom of women and the respect of social dentity of immigrants. The social issue of sexual violence in women can be in fact adequently tackled only by abandom the rhetoric of race going to the "root" of it. Contrast of sexual violence against women from the critical deconstruction of idealogical, cultural, economical, social and political order base on male domination. The panic induced by the media was prevented a proper reflection on whats happening, crediting a model of criminalization of foreigners and increasing perception of insercuity of women? Does The US  influence the media in China? Does the culture see the impact of sexual violence and tend to take action into ending the issue?

mcdonalds chinese commercial

The forces of business are hard at work in China. I see Chinese culture changing. Chinese people are adopting America's bad habits. You are eating bad American food -- McDonald's, KFC, potato chips, chocolate, ice cream. You are starting to drink coffee. On the Tsinghua campus, I see people working for corporations giving the students free potato chips and other junk food. There will soon be a McDonald's on the Tsinghua campus. And of course, if the entertainment media are not controlled, China will soon have the same media habits that Americans have today. And Chinese culture may quickly become much worse -- just as American culture has. Maybe you would not recognize Chinese culture if you could see it 20 years in the future.

China has adopted some of America's strengths. I hope, for the sake of the happiness, well-being and success of China and the Chinese people, that you will wake up and see the monster. And I hope you will be strong enough to say no to big business, when what big business demands is harmful to the Chinese people. In the article, Informative meaning of signs ; brand naming and globalization in China" state that the most transposed brands seek phonetic and visual consistency, keeping the transposed signinifer consistent with the orignial brands makes the sign look or sound globally stylish. Are these brands suppose to influence the customer's decesion making process... or too shape their consuming culture?

SpongeBob Square Pants in China

Mass media has cause an increase in many western ways to export into foreign countries, one of the most increased ways is opening of new buisnesses the US owns. Bringing in US buisneses' helps tourist have the "At home" feeling, but that could also hurt the culture of the country. In an article, Global Homogenization: Can Local Cultures Survive? ( http://eapi.admu.edu.ph/eapr99/mamal.htm). It states, "A materialistic and consumeristic culture is spread through the mass media to create and increase need. A mechanistic and individualistic way of life replaces a life closer to nature and to community." In this situation, Beijing opens a American Food chain restaurant in hopes of bringing in new clash culture. The opening of Hooters Beijing follows a long line of American food chains into the Chinese market, such as McDonald's and the Hard Rock Cafe. However, the introduction of this chain brings a relatively new cultural idea — the idea that sex sells. The presence of Hooters is a product of the increasing prevalence of expatriates in Beijing and is largely unrelated to changing Chinese mores.When the first Hooters location opened in Clearwater, Florida in 1983, few could ever have predicted that more than two decades later this down-home, beer-and-wing joint with its scantily clad, well-endowed servers would grow to become a symbol of America, let alone an international sensation.

Regardless of its exotic location, walking in to Hooters Beijing feels exactly like walking into any other Hooters location. With the same wooden tables, orange hot pants on the waitresses and that same smell of fried wings wafting through the air, Hooters Beijing could easily be found in America's heartland. Hooters executives are also hoping to attract foreigners visiting this ancient city who may miss a taste of home. Question is, why leave home when your local hooters is down the street? Save yourself $400 for airfare tickets.

Chris Tucker singing a michael jackson hit (Rush hour 2)

Mass Media Stereotypes and Effects Stereotypes are formed through social interaction, and mass media play a very  important role in such a socialization process. In a cross-cultural context, mass media often  constitute the only source of information about other cultures because many people do not  have personal contact with individuals.When  experiential knowledge does not exist, we often assume that images we see in film reflect reality.
 In 1999, 65.5% of China’s  imported movies were American films.In addition,  American movies have long been used in teaching English in universities throughout China.  Chinese people perceive Americans to be like they are represented in American  movies. Viewers found the nature and extent of coverage of the perception of Americans being  threatened by China both electronic mass media and influential newspapers like the Wall Street Journal and The New York Times.
Americans are divided about the value of spreading Americans culture around the world. In August 2002 an Investor's Buisness Daily/Christian Science Monitor poll found that only 47% felt that "American movies and popular culture" had a positive impact on "the rest of the world". 40% thought the impact was negative. With this information do Americans reject the idea that US popular culture is a threat to foreign countries?

In a article on World Public Opinion.org ( http://americans-world.org/digest/global_issues/globalization/culture.cfm) they say The effects of mass media on other cultures have lead to .."foreign leaders and activist have expressed fear that global culture may become too Americanized, destroying their own cultural, economic, and religious traditions." Foreign countries feel that the American culture is making their people lose their cultural and religious identities. The role of mass media in forming negative stereotypes in foreign counties. However, rarely has attention been paid to the mass media’s  role in forming stereotypes of Chinese in America and stereotypes of Americans in China. Understanding the Influence of Mass Media in Forming American and Chinese Stereotypes  Even though stereotypes are not necessarily negative, they tend to be  denigrating when applied to a group where one does not belong .  Stereotypes form the basis of intergroup prejudice and may be destructive to  communication.  Mass media (including general sources of current information— newspapers, radio, TV and the Internet) are often the major source of stereotypes of  foreigners, perhaps because many people have never met a foreigner and have no personal  knowledge.Therefore, mass media images of a group of people may have  serious unintended consequences.