Mass media has cause an increase in many western ways to export into foreign countries, one of the most increased ways is opening of new buisnesses the US owns. Bringing in US buisneses' helps tourist have the "At home" feeling, but that could also hurt the culture of the country. In an article, Global Homogenization: Can Local Cultures Survive? ( http://eapi.admu.edu.ph/eapr99/mamal.htm). It states, "A materialistic and consumeristic culture is spread through the mass media to create and increase need. A mechanistic and individualistic way of life replaces a life closer to nature and to community." In this situation, Beijing opens a American Food chain restaurant in hopes of bringing in new clash culture. The opening of Hooters Beijing follows a long line of American food chains into the Chinese market, such as McDonald's and the Hard Rock Cafe. However, the introduction of this chain brings a relatively new cultural idea — the idea that sex sells. The presence of Hooters is a product of the increasing prevalence of expatriates in Beijing and is largely unrelated to changing Chinese mores.When the first Hooters location opened in Clearwater, Florida in 1983, few could ever have predicted that more than two decades later this down-home, beer-and-wing joint with its scantily clad, well-endowed servers would grow to become a symbol of America, let alone an international sensation.

Regardless of its exotic location, walking in to Hooters Beijing feels exactly like walking into any other Hooters location. With the same wooden tables, orange hot pants on the waitresses and that same smell of fried wings wafting through the air, Hooters Beijing could easily be found in America's heartland. Hooters executives are also hoping to attract foreigners visiting this ancient city who may miss a taste of home. Question is, why leave home when your local hooters is down the street? Save yourself $400 for airfare tickets.