In a article on World Public Opinion.org ( http://americans-world.org/digest/global_issues/globalization/culture.cfm) they say The effects of mass media on other cultures have lead to .."foreign leaders and activist have expressed fear that global culture may become too Americanized, destroying their own cultural, economic, and religious traditions." Foreign countries feel that the American culture is making their people lose their cultural and religious identities. The role of mass media in forming negative stereotypes in foreign counties. However, rarely has attention been paid to the mass media’s  role in forming stereotypes of Chinese in America and stereotypes of Americans in China. Understanding the Influence of Mass Media in Forming American and Chinese Stereotypes  Even though stereotypes are not necessarily negative, they tend to be  denigrating when applied to a group where one does not belong .  Stereotypes form the basis of intergroup prejudice and may be destructive to  communication.  Mass media (including general sources of current information— newspapers, radio, TV and the Internet) are often the major source of stereotypes of  foreigners, perhaps because many people have never met a foreigner and have no personal  knowledge.Therefore, mass media images of a group of people may have  serious unintended consequences.